Setting up Google Authorship can increase my search visibility & clickthrough rates.
I must submit my site to Google.
More links are better than more content.
Having a secure (HTTPS encrypted) site isn’t important for SEO.
SEO is all about ranking.
Meta descriptions have a huge impact on search rankings.
SEO is something I can hand oﬀ to IT.
Keyword optimization is THE key to SEO.
Keywords need to be an exact match.
The H1 is the most important on-page element.
My homepage needs a lot of content.
The more pages I have, the better.
Local SEO doesn’t matter anymore.
Microsites and other domains I own that link or redirect back to my site will help my SEO.
Google will never know if I have bad sites linking to me.
These all are the points doesn't matter directly in SEO more or less recommended to keep up to date .