How To Optimize Your SEO Results Through Content Creation

on Friday, 1 September 2017
It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place.

This is where search engine optimization (SEO) comes in. By optimizing your content for search, you can ensure that more people will find – and potentially engage with – your organization.

1. Use Keywords Effectively

75% of Internet users never scroll past the first page of search results, which means you’ll need to get on that first page to capture people’s attention. One of the best ways to do this is by coming up with strong keywords that people looking for information about your niche would use when searching.

Chances are you’re already naturally including keywords in your content, since you’re providing information about a topic. However, there are often keywords you haven’t considered that can help you get higher in search rankings.

Try brainstorming what kinds of language potential customers might use to ask questions or describe problems associated with your product or service. Think about relevant topics to your industry, and then create a list of potential keywords for each topic. You can also use keyword research tools like the Google Adwords Keyword Tool to come up with your keyword lists. At that point, you can optimize your content for relevant keywords.

A good rule of thumb is to keep your focus on just one or two keywords per piece of content. This will help you keep the focus of your content narrow enough to make it easier to place keywords in strategic locations – like the first 65 characters of your headline – and avoid keyword stuffing.

2. Optimize Multiple Features

Along with the beginning of your headline, there are a few other strategic locations to place your keywords in order to help you best increase the SEO value of your content.

For instance, one of the easiest – but often overlooked – areas to optimize your content is in the URL. Having a clear, simple URL with a keyword or two will help search engines easily figure out what’s on the page, making it more likely that your content will appear higher up in search results.

You should also take into account your post length when putting up written content. Although Google tends to prioritize long articles over shorter ones, which means that you should have at least 300 words or so, overly long posts can turn off potential readers. This means articles should be somewhere around 700 words, and you should try to put keywords in about 1 – 2% of your text.

Finally, images are a great way to not only make your content aesthetically pleasing, but also boost your content’s SEO value. When you upload a photo, include keywords in the file name and fill out the alt text field with a brief description that includes a lot of those same keywords. Alt text is how search engines understand what an image is about, so filling it with keywords will help your content sit higher in the search rankings. Since 93% of online experiences begin with a search engine, this is extremely valuable to getting more eyes on your website.

3. Use Links To Reference Others

Out of the top results on a Google search page, about 99% of the websites have at least one external link. It’s important to place internal and external links in your content to increase its SEO value.

Internal links are helpful because they help search engines index your site, pick up on your main keywords, and overall improve the pagerank of the pages that you link. Basically, it brings other relevant content you’ve produced to the attention of search engines, giving you more bang for your buck than keeping everything separate.

External links lead to pages outside your website, which have a couple of uses. For one, they help search engines identify important keywords. More importantly, they help you gather incoming links from other websites as those content creators see you link to them. It’s generally good etiquette to provide someone with a link who links to them, especially if the content is related.

Although in an ideal world great content would be all you need to reach a wide audience, the reality is that you’ll need strong SEO strategies to expose your website to viewers in the first place. By paying attention to certain SEO techniques, you will be on your way to boosting your content and boosting your marketing ROI.

What are some other useful ways you’ve been able to boost your content’s SEO value?

Author AJ Agrawal is the founder and CEO of Verma Media

Check Your Mobile Site Has Alt Text Tags on Images

on Thursday, 17 August 2017
Most site owners are pretty good about ensuring their images have alt tags, especially ones that might also be used as links, as Google will use that alt text for SEO purposes.  But John Mueller had an interesting side note about the use of images when they are on a mobile site, which could have a pretty big impact for the upcoming mobile first index.
Specifically around images in general, so not specific to image links, but images in general, especially on mobile, make sure that your images on mobile also have an alt text.
This does make me wonder if this might be an issue Google is seeing as they are crawling and comparing desktop versions of a webpage with a mobile version, in preparation for mobile first index, where Google will be swapping over their search index from the desktop version of a page to the mobile version.  We do know that links in general is one issue with mobile first, so it is likely that it is something they are seeing with links as images as well on mobile.
Bottom line, when auditing your website in preparation for mobile first, checking that your images have appropriate alt tags should be on your list.  And don’t forget it isn’t strictly for SEO purposes, it is for usability purposes too, for those who can’t load images due to internet connection speed and for web accessibility reasons.
By : Jennifer Slegg