Google sent 9M web spam messages in 2016,Just double than 2015

on Thursday, 20 April 2017
Google said they received less than half the 2015 number of user-generated spam reports in 2016.

Image Courtesy - Google
Google has sent out over 9 million messages related to web spam in 2016; that number was more than double the 4.3 million messages in the 2015 report. 

The other metric that stood out was that hacked sites continue to rise, this time by 32% from 2015 to 2016,but it was a 180 percent increase from 2014 to 2015 in the previous report.

Major web spam activity 2016 

  • Website security continues to be a major source of concern.Last year we saw more hacked sites than ever 32% high compared to 2015.
  • Over 9 million messages sent to webmasters to notify them of web spam issues on their sites.
  • Structured data manual actions taken on more than 10,000 sites.
  • Over 180,000 user-submitted spam reports from around the world, down from 400,000 
  • Of those 180,000 spam reports, 52 percent of those reported sites considered to be spam.
  • More than 170 Google online office hours and live events around the world to audiences totaling over 150,000 website owners, webmasters and digital marketers.
  • More than 67,000 questions in the Google support forums.

Not set Vs not Provided Keyword - Google Analytics

on Wednesday, 1 March 2017
(Not Provided) = Organic visits from a keyword search

In 2011 Google switched to a secure server (https) which encrypts search results. Meaning anytime you’re logged into Google (i.e. Gmail, Calendar or YouTube) your searches become protected – Leaving all keyword data as (not provided) in Google Analytics.
We’re noticing most accounts have more than 50% of all keyword information replaced with (not provided).

(Not Set) = A direct visit or a referral from another site

This is a little more complicated, but basically refers to a catch-all for information Google Analytics wasn’t able to identify.

For example, if you see landing page = (not set), it probably means that session didn’t have a page or screen view. The session could have been triggered an Event or an E-commerce hit type.


Google’s ‘not provided’ data is a controversial topic, and there’s no failsafe way to access the data. However, if you’re losing a significant amount of statistical data to ‘not provided’, it’s certainly worth investing some time to overcome the problem. Implementing one or more workarounds may help you to improve your understanding of organic keywords and get a better insight into your missing statistics.